Ep. 43 - Laura Ries

Laura Ries is a marketing strategist, bestselling author and media personality. In 1994, she founded Ries & Ries, a consulting firm with her father and partner Al Ries, the legendary positioning pioneer. I was fortunate to get this sought-after-speaker to speak with me about building a global, generational business. It’s clear that Laura lives by the fundamental and immutable laws of branding that she and her father have taught around the world. Gather ‘round and enjoy this episode of GENeration EXcellence with Laura Ries.
Ries & Ries: https://www.ries.com/
Laura's Books on Amazon:
https://www.amazon.com/Laura-Ries/e/B001IGLSWY/ref=dp_byline_cont_pop_book_2